With some of the world’s greatest wealth being created within the beauty industry, direct private investors should consider adding beauty to their portfolios.

Beauty offers:

1.   its inherent product characteristics (e.g., high gross margins, repeat purchase patterns, brand loyalty);
2.   an effective means of marketing via social media;
3.   a growing middle class worldwide with discretionary spending power; as well as
4.   the acquisitive nature of large cosmetics companies to “leapfrog the competition” and supplement their in-house
   brands.