With some of the world’s greatest wealth being created within the beauty industry, direct private investors should consider adding beauty to their portfolios.
Beauty offers:
- its inherent product characteristics (e.g., high gross margins, repeat purchase patterns, brand loyalty);
- an effective means of marketing via social media;
- a growing middle class worldwide with discretionary spending power; as well as
- the acquisitive nature of large cosmetics companies to “leapfrog the competition” and supplement their in-house
brands.
