New Product + Market Disruption = One Tough Investment Decision
If what you are investing in “rocks the world,” be prepared for the company to face unexpected challenges convincing customers. Double any timeframe presented as well as the cost of success. Significant sales will take longer (see Crossing the Chasm by Geoffrey...
Articles of Innovation: Robbing Our Own Cradle
For sustainably-minded businesses, there are myriad solutions that will bridge us from a cradle-to-grave culture to one of a closed, cradle-to-grave goods market—and a thriving biosphere. Instead of moving on to a wholly separate subject matter from my previous column...
Customers, or a Lack Thereof
Sure, there may be 7 billion people in the world with close to 14B legs, but how many of those individuals will stop what they’re doing and switch to this company’s brilliant new brand of pants? Customers, or a lack thereof. It’s why businesses thrive or eventually...
