


Venture investing succeeds when the entrepreneur knows its customer
Psychology plays a massive role in a customer’s purchasing behavior, and consumer products companies take advantage of this. Obviously, this is not news, but any company in which you invest must have a clear understanding of what motivates potential customers to buy...
How realistic is your sales pipeline?
A freight train without a track ahead is just 200 tons of metal. Until a new venture has distribution channels and a robust pipeline, it’s basically the same. One important aspect to determine when evaluating the future prospects of a company (and the...
Has the entrepreneur (you funded) ever tangled with the competition?
Are there other businesses vying for the same sale and/or aggressively protecting their turf? Competition can limit a new venture’s success — and your investment return. So be aware of other businesses — or the status quo — before investing. There’s good news about...