Demand Generation Marketing programs are now routinely achieving a 2x to 4x Return on Advertising Spend (or “ROAS”). Demand Generation Marketing describes constantly evolving, multi-channel, highly integrated marketing programs driving awareness of, interest in, and sales (the Sales Funnel) of certain products or services. While tracking data closely and quickly, it allows these companies to “retarget” their more successful ads. Due to the tools now available, those ads or channels determined to be inefficientare easily replaced, sometimes multiple times in the same week. How is this “efficiency” determined? Through an attribution model or conversion path, which determines how to assign credit for sales to each touchpoint. Carofin believes that these programs represent a paradigm shift in marketing strategies and invites investors to seize this opportunity through securities designed to capitalize on a company’s sales growth, such as revenue royalty notes, utilizing this approach.
Demand Generation Marketing